State of Social Media Marketing

Awareness has published The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis and an associated infographic (below). The report dives into the numbers to detail items with important business value, including: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social