What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or business of researching, planning, executing, promoting and selling products or services. Social media is a
As WordPress continues to capture enterprise marketshare, we continue to get many more requests from large businesses who have beautiful sites designed by amazing branding and graphic design companies – but lack the optimization needed to impact their organic search results. Before we even work on content strategies for our clients, we start with assisting them with optimization. There’s not much of a use for investing in premium content if your site doesn’t get found!
No doubt, if you are an aspiring writer then at some point of your career you must have asked the question, How to make my book a bestseller? to the publisher or any bestselling author. Right? Well, being a writer, if you want to sell your books to the maximum possible number of readers and get appreciated by them then it makes absolute sense! It is quite obvious that such a turn in your career
EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the cost of paid social media programs. Why Employee Advocacy? Every company has a powerful, untapped resource with the potential to amplify marketing, drive sales & energize HR; the voice and networks of your employees. Simply put,
The SEO world is shaking a bit at the news that Moz is cutting its staff in half. They state that they’re doubling down with a renewed focus on search. They’ve been a pioneer and essential partner in the SEO industry for years now. My outlook isn’t optimistic for the Organic Search industry, and I’m not sure it’s where Moz should double down. While Google continues to build accuracy and quality results through artificial intelligence
We asked the question recently – and provided some definition around – whether or not your content marketing strategy was about productivity, presence, or building authority. The problem we continue to see is companies solely focused on spewing content without analyzing and improving the results. Isn’t the definition of insanity doing the same thing over and over again but expecting different results? If that defines your content marketing strategy, you’re in trouble and really need
This last weekend, we kicked of the first Music, Marketing & Tech Midwest Event (#MTMW) – an event here in Indianapolis to raise money for the Leukemia and Lymphoma Society in memory of my Dad who we lost last year. This is the first event that I’ve ever put on so it was quite terrifying. However, it went off without a hitch and I want to provide insight to others as to why it was
When it comes to social media and event marketing, the lesson is: start using it NOW – but make sure you listen before you leap. Social media users surpassed email users globally three years ago and social networks are only projected to keep growing. Think of social media as a communication channel beyond a promotional tool or an advertising replacement. One-to-many communication platforms are less and less effective. So success in today’s digital world requires