What Is The Impact of Social Media Marketing?

What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or business of researching, planning, executing, promoting and selling products or services. Social media is a

Social Suite: Social Media Management for Large, Multi-Location Enterprises

Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management. Large enterprises struggle to meaningfully engage with customers in local communities across social media channels. Further, social media is typically isolated from customer survey and online review management applications. “The challenge with existing social media tools

Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation

Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective and cost-efficient. Additionally, 90 percent of businesses worldwide are smaller; so are their marketing teams. However, most comprehensive marketing automation solutions aren’t designed to meet the needs of

Socialdraft: Your Social Media Calendar and Publishing Platform

It’s great seeing the continued development of social media platforms dropping in price and available to the average business owner. Socialdraft starts out at just $29 per month for features that were hundreds or thousands of dollars just a few years ago. Their team platform is $59 per month and their Enterprise account is just $99. All the accounts come with support and a ton of features. With Socialdraft, companies are able to monitor review

CoSchedule: Editorial and Social Publishing Calendar for WordPress

Wow… just wow. I had read about CoScedule a couple months ago and finally had some time to sign up for the trial and give it a test drive. Absolutely fantastic plugin with many more capabilities that I had imagined. The ability to look at your WordPress blog with an editorial calendar of posts had been done before, even with drag and drop capabilities. CoSchedule takes the editorial calendar to an entirely new level, though.

Source Metrics: Social Marketing Optimization and Analytics

Source Metrics has announced its Social Media Inbox. This new feature is unlike other tools as it offers actionable detailed information as it happens rather than high-level business intelligence in weekly or monthly reports, and allows marketers to distill 1000s of daily mentions down to about 20 of the most important actionable mentions according to following. The Social Media Inbox lets online marketers quickly identify what’s being said about their brands across digital media and

Seesmic Ping: Post Anywhere, Anytime from Any Device

If you need a simple tool for your iOS or Android device that will allow you to post to Twitter, Facebook, Tumblr or LinkedIn, one simple application on the market is Seesmic Ping. While there is a free version, the $4.99 package allows you to send up to 50 posts per day, in up to 10 accounts for posting, with no feature limits, the mobile app, a free Windows desktop app as well as included