ChaCha is a great company that I worked with for quite a while when I first launched my agency. It’s hard to believe that ChaCha is 8 years old… the company is agile and is constantly moving and improving. They’re not a Valley company, so they aren’t always in the spotlight – but they do always stick in the top websites in the world for traffic. And over time, I’ve seen them accumulate a huge
Here’s a fascinating infographic from KISSmetrics on color and its impact on purchasing decisions. Keeping this in mind, Nick’s recent post on utilizing cookies to provide a different experience to a visitor rather than a customer could come in handy… perhaps your site could change stylesheets and move from a black layout (impulse) to a pink layout… or if you’re running a special, a blue layout!