Social Reporting
Martech Zone articles tagged Social Reporting:
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Analytics & Testing
Douglas KarrOct 20, 2023
Google Analytics 4: Analyzing Your Social Media Referral Traffic and Campaigns
Social media has emerged as a potent force for driving word-of-mouth marketing and referral traffic to websites for some industries and strategies. Social media platforms aren’t limited to sharing personal experiences and connecting with friends; they’re also a legitimate source of traffic and prospects for businesses. Utilizing analytics to track social media referred traffic to your site is critical to…
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Analytics & Testing
Douglas KarrNov 19, 2012
Social CRM Fuels Engagement and Growth
Social CRM is one of those terms that tends to get overused and confused. It seems virtually every company that has any social features has begun to classify their applications in the Social CRM realm. In my opinion, there are several features that a social platform must have before it calls itself a Social CRM: Monitoring – the ability to…
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Sales Enablement
Douglas KarrJul 8, 2010
SaaS Proposal Solutions: Proposable and Octiv
This post is fun since I know both of the companies who developed these proposal systems… and they’re right here in Indiana! Perhaps it’s a Purdue versus Anderson University thing! Sproutbox developed Proposable and Studio Science has just released Octiv (previously TinderBox), both software as a service proposal solutions for the web. Proposable Proposable is a lower cost solution, starting…
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Content Marketing
Douglas KarrMay 27, 2010
SaaS Shifts to Offer Database as a Service
A couple weeks ago, I had the pleasure of listening to ExactTarget Chief of Operations, Scott McCorkle, speak to the evolution of their platform. I’ve written in the past that I believe Email Service Providers have jumped the shark – and it appears the forward-thinking ESPs have already taken note. Scott spoke to ExactTarget’s goal of being the Marketing Hub…
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Marketing & Sales Videos
Douglas KarrJun 9, 2009
What’s the ROI on Headaches?
Software companies and software as a service companies think they’re selling technology. Selling technology is easy… it has dimensions, takes up space, has definable features, limits, capabilities… and costs. The problem is that most people aren’t buying technology. Give a great sales organization enough time and they can manipulate any request for proposal into a winning and profitable strategy for…
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Content Marketing
Douglas KarrNov 29, 2008
Success through Automated Usage Reports
At my job, we utilize Salesforce as our Customer Relationship Management (CRM) tool. Salesforce is one of those incredible systems that can do virtually anything, but usually requires some effort to get there. One of the great efforts that I see Salesforce advancing is proactive email marketing usage reports that are sent on a monthly basis to each user. The…