Social Reporting

Martech Zone articles tagged Social Reporting:

  • Sales Enablementoctiv

    SaaS Proposal Solutions: Proposable and Octiv

    This post is fun since I know both of the companies who developed these proposal systems… and they’re right here in Indiana! Perhaps it’s a Purdue versus Anderson University thing! Sproutbox developed Proposable and Studio Science has just released Octiv (previously TinderBox), both software as a service proposal solutions for the web. Proposable Proposable is a lower cost solution, starting…

  • Content MarketingiStock 000006412772XSmall

    SaaS Shifts to Offer Database as a Service

    A couple weeks ago, I had the pleasure of listening to ExactTarget Chief of Operations, Scott McCorkle, speak to the evolution of their platform. I’ve written in the past that I believe Email Service Providers have jumped the shark – and it appears the forward-thinking ESPs have already taken note. Scott spoke to ExactTarget’s goal of being the Marketing Hub…

  • Marketing & Sales Videoscomputer tired

    What’s the ROI on Headaches?

    Software companies and software as a service companies think they’re selling technology. Selling technology is easy… it has dimensions, takes up space, has definable features, limits, capabilities… and costs. The problem is that most people aren’t buying technology. Give a great sales organization enough time and they can manipulate any request for proposal into a winning and profitable strategy for…

  • Content Marketing

    Success through Automated Usage Reports

    At my job, we utilize Salesforce as our Customer Relationship Management (CRM) tool. Salesforce is one of those incredible systems that can do virtually anything, but usually requires some effort to get there. One of the great efforts that I see Salesforce advancing is proactive email marketing usage reports that are sent on a monthly basis to each user. The…

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