Social Reporting Inside Google Analytics

Following Google’s acquisition of PostRank, social reporting has been upgraded inside Google Analytics to incorporate five new reports. These reports “score” content based on the number of comments received, links, mentions, tweets, and other social media metrics. Each report provides a different insight for a variety of your social reporting/monitoring needs. 1. Overview Report, which highlights the impact of social media on content. This report breaks content down by “Last Interaction” and “Assisted Social Conversations.”

SaaS Proposal Solutions: Proposable and Octiv

This post is fun since I know both of the companies who developed these proposal systems… and they’re right here in Indiana! Perhaps it’s a Purdue versus Anderson University thing! Sproutbox developed Proposable and Studio Science has just released Octiv (previously TinderBox), both software as a service proposal solutions for the web. Proposable Proposable is a lower cost solution, starting at $19 for basic, $29 for pro and $79 per month for a team. Along

Task Management is Easy with HiTask

These past couple weeks, I’ve been struggling to keep up. I have at least one dozen projects, at least 5 partner companies, a full-time employee and 2 part-time resources. I’m trying to keep up on selling as well as fulfilling the projects that I’ve sold. We’re at that uncomfortable point where we’ve got enough business for another full-time employee… but we don’t have that resource yet (he starts in two weeks!). To get organized, I

SaaS Shifts to Offer Database as a Service

A couple weeks ago, I had the pleasure of listening to ExactTarget Chief of Operations, Scott McCorkle, speak to the evolution of their platform. I’ve written in the past that I believe Email Service Providers have jumped the shark – and it appears the forward-thinking ESPs have already taken note. Scott spoke to ExactTarget’s goal of being the Marketing Hub for companies. Instead of simply being a send engine for email, ExactTarget is pushing to

What’s the ROI on Headaches?

Software companies and software as a service companies think they’re selling technology. Selling technology is easy… it has dimensions, takes up space, has definable features, limits, capabilities… and costs. The problem is that most people aren’t buying technology. Give a great sales organization enough time and they can manipulate any request for proposal into a winning and profitable strategy for a company. I work for a company who’s primary competition (in our prospects’ opinion –