HTML Email + Alt Tags = More Bagels Sold

Tonight I received an email from Panera Bread. Like so many email programs nowadays, my email application automatically blocks images. As a result, here’s what the email looked like: Not too compelling… especially for a beautiful email that actually looked like this: I can’t imagine how many people deleted the email without reading it because… there was nothing to read if you didn’t download the images. This is a real problem with HTML emails… but