One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user is showing intent as they are seeking information or researching their next purchase. Optimizing a blog and the content within each post is not as simple as just throwing some keywords into the mix… there are quite a few
What Is An Infographic? What Are The Benefits Of An Infographic Strategy?
As you flip through social media or websites, you’ll often arrive at some beautifully designed informational graphics that provide an overview of a topic or break down tons of data into an elegant, single graphic, that is embedded in the article. The fact is… followers, viewers, and readers love them. The definition of an infographic is just that… What Is An Infographic? Infographics are graphic visual representations of information, data, or knowledge intended to present
Raven Tools: All-In-One SEO Tool Platform For Agencies, Freelancers, and In-House Marketers
Raven Tools is a mature search marketing research, analysis, and reporting platform that is inclusive of all the tools you need to improve your online visibility and inbound marketing. Raven Tool Features Include Marketing Reports – measure your marketing success across multiple platforms to see what’s working, what isn’t, and what changes should be made in your marketing strategy. Site Auditor – quickly analyzes your website to find all of the desktop and mobile SEO
How Important Are Images To Your Digital Content?
Images are a key differentiator we leverage in every single piece of content strategy I craft for our clients. We spend as much, even more, on graphic design and photographers than we do on research and copywriting. And the return on investment always pays off. Specific to photos, it doesn’t make sense to me that a company would spend $5k to $100k on a new web presence but skip spending a few hundred dollars on
Celtra AdCreator: Digital Display and Video Advertising CMP
AdCreator is built with over 50 advanced drag and drop components and more than 200 pre-tested, customizable features for ad creation. Built-in templates speed up design, development, and ensure consistency, including Store Locator, Inline Video Player, Galleries, Social Sharing and more. All components and features of AdCreator are tested across devices, operating systems, and environments. AdCreator also has automatic built-in quality assurance controls, so you know what you see is precisely what the user is
