Social Sharing
Articles Tagged social sharing:
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Sales Enablement, Automation, and Performance
Align Your Brand and Your Team with Optimized LinkedIn Profiles That Sell
The B2B buying journey is often digital-first, so your BDR, SDR, and AM’s LinkedIn profiles serve as the front door to your brand. Every business relationship requires personal trust between the client and customer. So… before a prospect ever books a call, they’re browsing your people. If what they see is an outdated job history, a vague headline, or a…
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Content Marketing
6 Compelling Content Roles Your Content Library Should Have To Align with Audience Intent
Compelling content begins with understanding the customer journey. From initial awareness to final decision-making and retention, each stage demands a different kind of conversation. Content isn’t just a broadcast tool—it’s a pathfinder that helps users discover, evaluate, and commit. High-performing content aligns with these journey stages, offering relevant insights and calls-to-action that move prospects forward. When crafted with strategic intent,…
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E-commerce and Retail
Shop with Friends: Boost Sales on Your Shopify Store with Social Shopping
Driving traffic to your Shopify store is tougher than ever. Even when you manage to attract visitors, only a fraction of them convert into paying customers—most just browse and leave. What’s missing? Social validation. Before making a purchase, shoppers often check in with friends for opinions, especially in industries like fashion. Now, you can harness this natural behavior to increase…
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Social Media & Influencer Marketing
What is Brand Advocacy? How Do You Cultivate Brand Advocacy?
Every business faces the challenge of attracting customers and creating loyal advocates who actively promote their products or services. Brand advocacy has become a cornerstone for sustainable growth, with advocates driving awareness, trust, and revenue in ways traditional marketing efforts cannot achieve. This guide explores brand advocacy, benefits, and actionable steps to foster it within your business. What is Brand…
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Social Media & Influencer Marketing
WordPress: A Shortcode to Add a Share on X Link With Your Content in WordPress
Capturing and directing relevant traffic to your website is more crucial than ever. Social media platforms like X (formerly Twitter) have evolved from simple microblogging tools to dynamic hubs for real-time conversations, breaking news, and vibrant community engagement. With over 450 million monthly active users, X represents a goldmine of potential traffic for your brand. Leveraging this platform effectively can…
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Content Marketing
The Complete Guide to Content Topic Research and Semantic Relationships
Creating a comprehensive content library requires understanding semantic relationships – how topics, concepts, and words meaningfully connect and interact within the context of language and user understanding. This semantic foundation is critical to content marketing strategy. It enables content creators to map relationships between ideas, anticipate user needs, and create logical structures that mirror how people think and search for…
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Social Media & Influencer Marketing
goodshare.js: Simplify Your Social Sharing in Web Applications With This Lightweight JavaScript Library
In the age of social media, sharing content across various platforms has become an integral part of user engagement. However, implementing social sharing functionality can often be tedious for developers and website owners. Enter goodshare.js, an open-source JavaScript library that simplifies adding social sharing buttons to your website or application. What is goodshare.js? goodshare.js is a lightweight, modern JavaScript solution…
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Content Marketing
Jetpack: Effortless Backups, Speed, and Growth for Your WordPress Site
Every website owner faces the same relentless challenges — keeping their site secure, running fast, and growing traffic in a crowded online world. Unfortunately, managing dozens of plugins for each feature can create security gaps, slow down your site, and leave you with complex configurations that are hard to maintain. Jetpack Jetpack is an all-in-one WordPress plugin built by Automattic,…
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Paid and Organic Search Marketing
20+ Ways to Get Your Content Ranking Better than Your Competitor
It surprises me how much effort companies put into writing and promoting their content without looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool like Semrush, a company can easily do a competitive analysis between their site and a competing site to identify what terms are driving traffic to a…
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Paid and Organic Search Marketing
How to Optimize a Landing Page for SEO
A landing page is a destination page on your website where you want to convert visitors. While other pages may provide information and detail about products and services, a landing page should be designed as a destination. It’s the last page before a visitor calls, sets an appointment, adds a product to a cart, or fills out an information form.…