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Tag: social sharing

How to Optimize Your Blog’s Next Article for Maximum Impact In Search Engines and Social Media

Tuesday, August 2, 2022Wednesday, August 3, 2022 Douglas Karr
Blog Post Checklist - SEO and Social Media

One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user is showing intent as they are seeking information or researching their next purchase. Optimizing a blog and the content within each post is not as simple as just throwing some keywords into the mix… there are quite a few

What Is An Infographic? What Are The Benefits Of An Infographic Strategy?

Wednesday, April 6, 2022Thursday, April 7, 2022 Douglas Karr
What is an infographic?

As you flip through social media or websites, you’ll often arrive at some beautifully designed informational graphics that provide an overview of a topic or break down tons of data into an elegant, single graphic, that is embedded in the article. The fact is… followers, viewers, and readers love them. The definition of an infographic is just that… What Is An Infographic? Infographics are graphic visual representations of information, data, or knowledge intended to present

Raven Tools: All-In-One SEO Tool Platform For Agencies, Freelancers, and In-House Marketers

Thursday, August 13, 2020Thursday, August 13, 2020 Douglas Karr
Raven - All-In-One SEO Tools and Reporting

Raven Tools is a mature search marketing research, analysis, and reporting platform that is inclusive of all the tools you need to improve your online visibility and inbound marketing. Raven Tool Features Include Marketing Reports – measure your marketing success across multiple platforms to see what’s working, what isn’t, and what changes should be made in your marketing strategy.  Site Auditor – quickly analyzes your website to find all of the desktop and mobile SEO

How Important Are Images To Your Digital Content?

Wednesday, October 3, 2018Saturday, February 13, 2021 Douglas Karr
Using Images in Content

Images are a key differentiator we leverage in every single piece of content strategy I craft for our clients. We spend as much, even more, on graphic design and photographers than we do on research and copywriting. And the return on investment always pays off. Specific to photos, it doesn’t make sense to me that a company would spend $5k to $100k on a new web presence but skip spending a few hundred dollars on

Celtra AdCreator: Digital Display and Video Advertising CMP

Tuesday, January 2, 2018Tuesday, January 2, 2018 Douglas Karr
Celtra AdCreator

AdCreator is built with over 50 advanced drag and drop components and more than 200 pre-tested, customizable features for ad creation. Built-in templates speed up design, development, and ensure consistency, including Store Locator, Inline Video Player, Galleries, Social Sharing and more. All components and features of AdCreator are tested across devices, operating systems, and environments. AdCreator also has automatic built-in quality assurance controls, so you know what you see is precisely what the user is

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Our Latest Podcasts

  • Kate Bradley Chernis: How Artificial Intelligence Is Driving The Art Of Content Marketing

    Listen to Kate Bradley Chernis: How Artificial Intelligence Is Driving The Art Of Content Marketing In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately (https://www.lately.ai). Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. We discuss how artificial intelligence is helping to drive organizations' content marketing results. Lately is a social media AI content management…

    https://podcast.martech.zone/link/16572/14650912/cb66d1f0-c46d-49d8-b8ea-d9c25cfa3f0f.mp3

  • Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

    Listen to Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life. We live in a world…

    https://podcast.martech.zone/link/16572/14618492/245660cd-5ef9-4f55-af53-735de71e5450.mp3

  • Lindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing Strategies

    Listen to Lindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing Strategies In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand: * Why video…

    https://podcast.martech.zone/link/16572/14526478/8e20727f-d3b2-4982-9127-7a1a58542062.mp3

  • Marcus Sheridan: Digital Trends That Businesses Aren't Paying Attention To... But Should Be

    Listen to Marcus Sheridan: Digital Trends That Businesses Aren't Paying Attention To... But Should Be For almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing. In this Martech Zone Interview,…

    https://podcast.martech.zone/link/16572/14476109/6040b97e-9793-4152-8bed-6c8f35bd3e15.mp3

  • Pouyan Salehi: The Technologies That Are Driving Sales Performance

    Listen to Pouyan Salehi: The Technologies That Are Driving Sales Performance In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. We discuss the technology trends that have shaped B2B sales and explore the insights, skills and technologies that will drive sales…

    https://podcast.martech.zone/link/16572/14464333/526ca8bb-c04d-46ab-9d3f-8dbfe5d356f9.mp3

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Our Latest Podcasts

  • Kate Bradley Chernis: How Artificial Intelligence Is Driving The Art Of Content Marketing

    Listen to Kate Bradley Chernis: How Artificial Intelligence Is Driving The Art Of Content Marketing In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately (https://www.lately.ai). Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. We discuss how artificial intelligence is helping to drive organizations' content marketing results. Lately is a social media AI content management…

    https://podcast.martech.zone/link/16572/14650912/cb66d1f0-c46d-49d8-b8ea-d9c25cfa3f0f.mp3

  • Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

    Listen to Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life. We live in a world…

    https://podcast.martech.zone/link/16572/14618492/245660cd-5ef9-4f55-af53-735de71e5450.mp3

  • Lindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing Strategies

    Listen to Lindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing Strategies In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand: * Why video…

    https://podcast.martech.zone/link/16572/14526478/8e20727f-d3b2-4982-9127-7a1a58542062.mp3

  • Marcus Sheridan: Digital Trends That Businesses Aren't Paying Attention To... But Should Be

    Listen to Marcus Sheridan: Digital Trends That Businesses Aren't Paying Attention To... But Should Be For almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing. In this Martech Zone Interview,…

    https://podcast.martech.zone/link/16572/14476109/6040b97e-9793-4152-8bed-6c8f35bd3e15.mp3

  • Pouyan Salehi: The Technologies That Are Driving Sales Performance

    Listen to Pouyan Salehi: The Technologies That Are Driving Sales Performance In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. We discuss the technology trends that have shaped B2B sales and explore the insights, skills and technologies that will drive sales…

    https://podcast.martech.zone/link/16572/14464333/526ca8bb-c04d-46ab-9d3f-8dbfe5d356f9.mp3

  • Michelle Elster: The Benefits and Complexities Of Market Research

    Listen to Michelle Elster: The Benefits and Complexities Of Market Research In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications. In this conversation, we discuss: * Why do companies invest in market research? * How can…

    https://podcast.martech.zone/link/16572/14436159/0d641188-dd36-419e-8bc0-b949d2148301.mp3

  • Guy Bauer and Hope Morley of Umault: Death To The Corporate Video

    Listen to Guy Bauer and Hope Morley of Umault: Death To The Corporate Video In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos. Umault have an impressive portfolio of wins with clients…

    https://podcast.martech.zone/link/16572/14383888/95e874f8-eb9d-4094-a7c0-73efae99df1f.mp3

  • Jason Falls, Author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand

    Listen to Jason Falls, Author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand (https://amzn.to/3sgnYcq). Jason speaks to the origins of influencer marketing through to today's best practices that are providing some superior results for the brands that are deploying great influencer marketing strategies. Aside from catching up and…

    https://podcast.martech.zone/link/16572/14368151/1b27e8e6-c055-485f-b94d-32c53098e346.mp3

  • John Voung: Why The Most Effective Local SEO Starts With Being Human

    Listen to John Voung: Why The Most Effective Local SEO Starts With Being Human In this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John works with clients internationally and his success is unique among Local SEO consultants: John has a degree in finance and was an early digital adopter, working in traditional…

    https://podcast.martech.zone/link/16572/14357355/d2713f4e-737f-4f8b-8182-43d79692f9ac.mp3

  • Jake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer Lifecycle

    Listen to Jake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer Lifecycle In this Martech Zone Interview, we speak to Jake Sorofman, President of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle. MetaCX helps SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage. Buyers at SaaS…

    https://podcast.martech.zone/link/16572/14345190/44129f8f-feb8-43bd-8134-a59597c30bd0.mp3

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