The First Step in Social Business: Discovery

I recently finished reading (for the second time) the great book, Social Business By Design: Transformative Social Media Strategies for the Connected Company, by Dion Hinchcliffe and Peter Kim. The question I often hear is “Where do we start?” The short answer is that you should start at the beginning, but how we define the beginning is probably the most critical step. How does an organization go about integrating social collaboration and social business concepts

Social Proof Your Website

Enabling your site for social media is one strategy, but actually building a social strategy around the community that gathers there is quite another. The two shouldn’t be mixed up… one is about tools, the other is about people. Keep in mind that there are many, many sites that don’t have all the new fangled tools, but have incredible social activity on them. For ages, people have asked peers they trust for recommendations on products

Wildcard DNS and Dynamic Subdomains

In all my spare time (ha!), I’ve been working to wrap the Wild Birds Unlimited Map application with an enterprise application that will allow folks to design their own store locator. Developing my own Software as a Service solution has been a goal of mine for quite a few years, and this is a great opportunity. There are two key features off the shelf that I wanted to put into the application that are turning