Rethink Social Media’s Impact on Traffic and Commerce

We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t happen. In fact, the statistics speak to the opposite: 71% of consumers are more likely to make a purchase based on social media referrals 78% of respondents said that companie’s social media posts impact their

SEO versus New SEO

SEO is Dead. I said that well over a year ago and I still have some angry SEO folks commenting on the post every week. Google continued to squeeze our the SEO games that folks were playing to game their clients’ ranking – and many of them are still suffering the consequences today. Those of us that pulled our clients out of the fire early have done quite well. I have mixed feelings on this