The Importance of A Video Marketing Strategy: Statistics and Tips

Reading Time: 2 minutes We just shared an infographic on the importance of visual marketing – and that, of course, includes video. We’ve been doing a ton of video for our clients recently and it’s increasing both engagement and conversion rates. There are many types of recorded, produced videos you can do… and don’t forget real-time video on Facebook, social video on Instagram and Snapchat, and even Skype interviews. People are consuming mass amounts of video. Why You Need

Lumen5: Repurpose Articles Into Social Videos Using AI

Reading Time: < 1 minute It’s not often that I get so excited about a platform that I instantly sign up for a paid account, but Lumen5 may be the perfect social video application. It’s user interface is incredible, it’s limited customization keeps things simple, and the pricing is right on target. Here’s an overview video: Lumen5 Social Video Platform Features Include: Text to Video – Easily transform articles and blog posts into video content. You can do this by

10 Consumer Trends in 2017… With A Warning!

Reading Time: 2 minutes I know it’s February but we’re not quite ready to let go of the trend data predicted for this coming year. This research on consumer trends from the GlobalWebIndex is dizzying in both the array and scope of changes in consumer behavior. The Trends 17 Report even warns that this year so-called context collapse could spread from the major social media to messaging apps as they add functionality – and users stop engaging. Back in 2012, the average

How to Mix Up Your Content Marketing

Reading Time: 2 minutes I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. and . And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience is diverse – with many enjoying some types of content over others. To help you improve your content marketing efforts JBH has curated The Mixology of Content Marketing infographic – serving up advice on how to create

The State of Social Media Marketing 2015

Reading Time: 2 minutes We shared profile and demographic information on each of the popular social networks, but that doesn’t provide a lot of information about the behavioral changes and impact of social media. Mobile, eCommerce, display advertising, public relations and even search engine marketing is being impacted by social media marketing. The fact is… if your business is not marketing on social media, you’re missing a huge opportunity. In fact, 33% of marketers identified social media as a