newBrandAnalytics launches Pulse, Real-Time Social Intelligence

newBrandAnalytics (nBA) has launched Pulse, a cloud-based platform that helps customers like McDonald’s, David’s Bridal, DICK’s Sporting Goods and Subway gain real-time visibility into trending topics and conversations that impact their brand and product perception. Pulse includes social listening software that gathers individual comments and conversations, provides trending data and allows the brand to react in real-time. Pulse has three definitive features: Early detection and warning system – Pulse automatically sends an alert to identify