What Is The Impact of Social Media Marketing?

What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or business of researching, planning, executing, promoting and selling products or services. Social media is a

What Is MarTech? Marketing Technology: Past, Present, and Future

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great

How the Symbiosis of Traditional and Digital Marketing Is Changing How We Buy Things

The marketing industry is deeply connected with human behaviors, routines, and interactions which implies following the digital transformation we’ve undergone over the last twenty-five years.  To keep us involved, organizations have responded to this change by making digital and social media communication strategies an essential component of their business marketing plans, yet it does not seem the traditional channels were abandoned. Traditional marketing mediums such as billboards, newspapers, magazines, tv, radio, or flyers alongside digital marketing and social

4 Ways Machine Learning Is Enhancing Social Media Marketing

With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue, engagement, and awareness, but simply being on social media does not mean making use of

Online Marketing Terminology: The Basic Definitions

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your

Khoros Marketing: Social Media Marketing & Management For Enterprise

Khoros helps large brands orchestrate, govern, publish, and measure social media campaigns that drive business results. How Khoros’ Social Media Platform Helps Enterprise Team effectiveness – Bring all your teams, channels, and content into one easy-to-adopt platform. Manage cross-channel social media campaigns and real-time conversations in a single dashboard with greater efficiency and visibility. Elevate your content – Collaborate, plan, and manage targeted social campaigns that inspire connections with your audience. Unified view of performance

Salon Business Secrets: 10 Actionable Marketing Ideas That Can Help You Secure More Clients

Salons invest a lot in their location, their staff and specialists, their equipment, and their products. However, one thing they often neglect to invest in is their marketing campaigns. How can the clients find your fantastic salon otherwise? Although marketing can be a tricky thing to master, it is still manageable, and there is no need to be intimidated. There are lots of marketing ideas tried and tested for salons that work well in attracting