Social Media Marketing
- Sales and Marketing Training
Lead Generation: Best Practices, Processes, and Technologies
Lead generation is the process of attracting and converting prospects into individuals or organizations that have expressed interest in your company’s product or service. It often involves collecting potential customer information, such as name, contact details, or other relevant data. These leads are then nurtured through marketing and sales efforts with the goal of converting them into paying customers. Lead…
- Social Media Marketing
Should You Automate Publishing The Same Content Across Your Social Media Profiles?
When the Twitter algorithms were recently open-sourced, one interesting finding was that Twitter profiles that automated their social media publishing weren’t provided the same level of visibility as native posts. I was a bit disappointed with this. I have a personal Twitter profile where I engage personally with other Twitter accounts but Martech Zone’s Twitter account is a place where folks…
- Sales and Marketing Training
What Is A Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness, generate leads, increase sales, and improve…
- Social Media Marketing
From De-influenced to Authentic: A Societal Shift Reflects Back on Social Media
Social media has given rise to a new generation of influencers seeking fame and fortune. Unlike Hollywood and sports celebrities, anyone can become an influencer if they successfully build a brand and following. However, influencers have recently faced backlash for being inauthentic in their appeal such as their appearances, lifestyle, and what they say and do. We are in the…
- Social Media Marketing
What 2023 TikTok Trends You Should Pay Attention To
At its current growth rate, TikTok’s popularity has outstripped Instagram by a long shot, and it is slated to surpass Snapchat. Brands, content creators, and marketers must now make it a top priority to stay on top of TikTok trends to monetize TikTok users. TikTok was the most downloaded app in 2022 and the average TikTok user spends 95 minutes…
- Social Media Marketing
The Top Social Media Trends for 2023
The growth of social media sales and marketing within organizations has been on an upward trajectory over the past few years and is expected to continue growing. As social media platforms evolve and user behavior shifts, businesses are recognizing the value of incorporating social media into their sales and marketing strategies. There are 4.76 billion social media users in the…
- Sales and Marketing Training
What Is MarTech? Marketing Stacks, Marketing Technology Landscape, And Martech Resources
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previously). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of…
- Social Media Marketing
Why Should Your Company Invest In A Social Media Management Tool?
Social media management tools are software platforms that help businesses manage, schedule, and analyze their social media marketing efforts across multiple platforms. 87% of marketers reported using social media management tools to manage their social media presence. Social Media Examiner Social media management and social media marketing are related but distinct concepts. Social media management refers to the process of…
- Social Media Marketing
NapoleonCat: A Social Management Platform To Moderate, Publish, Analyze, and Grow Your Social Media Presence
NapoleonCat is your team’s social media toolkit, integrated with Facebook, Messenger, Instagram, Twitter, LinkedIn, Google Business, and YouTube. The platform is utilized by SMBs, online stores, agencies, and enterprise organizations. Features of NapoleonCat include: Social Inbox – Drive social media engagement for your brand and respond centrally to your prospects and customers. Social Inbox enables you to filter out these…
- Social Media Marketing
Post Planner: Social Media Management Software For Content Creation, Curation, Scheduling, And Analysis
In a recent article, we shared how small businesses are utilizing social media to grow their business. An enormous challenge for businesses to manage their social media following and foster a community is the ability to scale their presence across social media networks and consistently provide value to their audience. Marketing departments are often shy on human resources… so few…
