Social Media Marketing
Articles Tagged Social Media Marketing:
-
Marketing & Sales Videos
How To Monetize Your TikTok Videos And Account
In the early days, there was no monetization of TikTok. Now, TikTok creators can make anywhere from a few hundred to half a million dollars through brand partnerships, influencer collaborations, influencer marketing, sponsored posts, and growing and selling TikTok accounts. TikTok reported 1 billion monthly active users worldwide. This represents a 45 percent growth over its July 2020 number of…
-
Analytics & Testing
Checklist: How to Optimize Your Blog’s Next Post for Maximum Impact In Search Engines and Social Media
One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user shows intent as they seek information or research their next purchase. Optimizing a blog and the content within each post is not as simple…
-
Advertising Technology
7 Strategies Successful Affiliate Marketers Use To Drive Revenue To The Brands They Promote
Affiliate marketing is a methodology where people or companies can earn a commission for marketing another company’s brand, product, or service. Did you know that affiliate marketing leads social commerce and is in the same league as email marketing for producing revenue online? It is used by almost every company and, hence, is a great way for influencers and publishers…
-
Social Media & Influencer Marketing
What Is The Impact of Social Media Marketing?
What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or…
-
Advertising Technology
How the Symbiosis of Traditional and Digital Marketing Is Changing How We Buy Things
The marketing industry is deeply connected with human behaviors, routines, and interactions which implies following the digital transformation we’ve undergone over the last twenty-five years. To keep us involved, organizations have responded to this change by making digital and social media communication strategies an essential component of their business marketing plans, yet it does not seem the traditional channels were abandoned.…
-
Marketing Infographics
The Top Trends Shaping Digital Marketing
This is a great summary of many of the trends that we’ve been hammering away on with our clients – organic search, local search, mobile search, video marketing, email marketing, paid advertising, lead generation, and content marketing are key trends. It’s pretty much a truism that you need to be keyed in to the latest digital marketing statistics and the hottest trends for your digital…
-
Analytics & Testing
4 Ways Machine Learning Is Enhancing Social Media Marketing
With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue,…
-
Content Marketing
Online Marketing Terminology: The Basic Definitions
Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold…
-
Social Media & Influencer Marketing
Khoros: Social Media Marketing & Management For Enterprise
Khoros helps large brands orchestrate, govern, publish, and measure social media campaigns that drive business results. How Khoros’ Social Media Platform Helps Enterprise Team effectiveness – Bring all your teams, channels, and content into one easy-to-adopt platform. Manage cross-channel social media campaigns and real-time conversations in a single dashboard with greater efficiency and visibility. Elevate your content – Collaborate, plan,…
-
Social Media & Influencer Marketing
How Is Social Media Marketing Different Than Traditional Marketing?
Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing. While both aim to promote products or services, they differ significantly in their methods, reach, and effectiveness. This article explores the key differences between these two marketing paradigms and their strengths and weaknesses. Traditional vs. Social…