Listening Isn’t Enough. Your Social Strategy Needs these 4 Elements for Success!

Absolutely love the message here from South Africa’s premium retailer Woolworths. Digital Editor Sam Wilson discusses how Socialbakers‘ products, Analytics and Builder, enable her team to drive brand engagement and deliver powerful social insights to company executives. Woolworth’s strategy is beyond simply listening and responding via social media. There are 4 other elements mentioned by Sam that have helped them succeed, both externally and with their internal leadership. Analysis – access to slice and dice

25 Awesome Social Media Tools

It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely. When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. We’ve compiled 25 great tools to get you and your team started, categorized into 5 types of tools: Social Listening, Social Conversation, Social Marketing, Social Analytics

And Now the Google +1 Button

This button stuff really is getting out of hand, isn’t it? I just wrote about the Twitter follow button… which I was pretty excited about. Today I noticed that Google’s +1 Button for publishers is now out and customizable. I’ve gone ahead and added it to Martech Zone. Here’s a video explaining the Google +1 Button: To customize the Google +1 button, Google has a +1 Button customization page published. To get it to work