Martech Zone articles tagged

  • Marketing InfographicsMicro-Influencers

    The 4 Advantages of Micro-Influencers

    As influencer marketing matures and evolves, brands are now more aware than ever about the advantages of amplifying messages among smaller hyper-targeted audiences. We’ve shared a comparison of (macro / mega ) influencers versus micro-influencers previously: (Macro / Mega ) Influencer – these are people like celebrities. They have a large following and may influencer purchases, but it’s not necessarily…

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