10 Steps to Building an Effective Employee Social Advocacy Program

While large companies often have fatter budgets and can purchase visibility on social media, I’m really surprised at how few companies enlist the power of their employee-base to assist. We had a great conversation about this with Amy Heiss of Dell, who walked through the incredible results their organizations were achieving through building out an effective employee social advocacy program. As we speak to clients about employee social advocacy, I often repeat an alternative story

SocialReacher: What is Social Media Employee Advocacy?

At a content conference, I listened to my friend Mark Schaefer talk about a company that had over one-hundred thousand employees but only a few social shares when the brand updated social media. What kind of message does that send to consumers? asked Mark. Great question and the answer was simple. If employees – arguably the greatest advocates of the brand – weren’t sharing the social updates, they obviously weren’t something worth sharing at all. We worked