The Global Society for Digital Marketing Innovators released their 2014 report. This edition of The SoDA Report, explores the concept of value. They place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? The annual Digital Marketing Outlook
The first edition of the 2013 SoDA report is now approaching almost 150,000 views and downloads! The second installment of the publication is now ready for viewing. This edition includes an impressive combination of thought leadership pieces, insightful interviews and truly inventive work created for top brands such as Nike, Burberry, Adobe, Whole Foods, KLM and Google. Contributors include notable guest authors from blue-chip brands, consultancies and innovative start-ups, as well as luminaries from SoDA
The Global Society for Digital Marketing Innovators released their 2013 report earlier this year. There are some key findings within the report in both digital marketing strategies as well as changes in how companies are utilizing digital marketing agencies. Key Findings Over half of all respondents said they are increasing their digital marketing budgets, with much of the shift from a reallocation of existing budget into digital. Only 16% are increasing their overall marketing spend.