The Global Society for Digital Marketing Innovators released their 2014 report. This edition of The SoDA Report, explores the concept of value. They place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? The annual Digital Marketing Outlook
The Global Society for Digital Marketing Innovators released their 2013 report earlier this year. There are some key findings within the report in both digital marketing strategies as well as changes in how companies are utilizing digital marketing agencies. Key Findings Over half of all respondents said they are increasing their digital marketing budgets, with much of the shift from a reallocation of existing budget into digital. Only 16% are increasing their overall marketing spend.
Customer Experience Management uses technology to provide a personal and consistent experience for each user in order to turn prospects into life-long clients. CXM incorporates inbound marketing, personalized web experiences, and a customer relationship management (CRM) system to measure, rate and evaluate customer interactions. What will You Do? 16% of companies are increasing their their digital marketing budgets and increasing overall spend. 39% of companies are increasing their digital marketing budgets by reallocating existing budget