mParticle: Collect and Connect Customer Data Through Secure APIs and SDKs

A recent client that we worked with had a difficult architecture that patched together a dozen or so platforms and even more entry points. The result was a ton of duplication, data quality issues, and difficulty in managing further implementations. While they wanted us to add on more, we recommended that they identify and implement a Customer Data Platform (CDP) to better manage all data entry points into their systems, improve their data accuracy, comply

What does API stand for? And Other Acronyms: REST, SOAP, XML, JSON, WSDL

When you utilize a browser, your browser makes request from the clients server and the server sends back files that your browser assembles and displays a web page with. But what if you just wanted your server or web page to speak to another server? This would require you to program code to an API. What does API stand for? API is an acronym for Application Programming Interface. An API is a set of routines,