SaaS Companies Excel at Customer Success. You Can Too… And Here’s How

Software isn’t just a purchase; it’s a relationship. As it evolves and updates to meet new technology demands, the relationship grows between software providers and the end-user—the customer—as the perpetual buying cycle continues. Software-as-a-service (SaaS) providers often excel in customer service in order to survive because they’re engaged in a perpetual buying cycle in more ways than one.  Good customer service helps ensure customer satisfaction, fosters growth through social media and word-of-mouth referrals, and gives

Leading A Digital Marketing Team – The Challenges And How To Meet Them

In today’s changing technology, leading an effective digital marketing team can be challenging. You are faced with the need for efficient and versatile technology, right skills, viable marketing processes, among other challenges. The challenges increase as the business grows. How you handle these concerns determines whether you will end up with an efficient team that can meet your business’s online marketing goals. Digital Marketing Team Challenges and How to Meet Them Harnessing Enough Budget One

Tumult Hype 2 for OSX: Create and Animate HTML5

Tumult Hype is a Mac OS X application that allows you to create interactive content and animations in HTML5 web content. Pages built with Tumult Hype work on desktops, smartphones and iPads with no coding required. You can purchase a copy of Tumult Hype 2 from the App Store until Sept 10th for $29.99! The Hype (Mac OS X) version has intuitive and interactive features, including: Animations – Tumult Hype’s keyframe-based animation system brings your

We Only Value Tools We Can Use

This week has been a rough week… lots of stress, lots of change, and mostly a lot of progress. At 42 years old, I’m pretty set in my ways but I had an event this week that really hit hard. I’ve been saying for quite a while that social media is an incredible amplifier – but that companies who were already socially active are the real ones that leverage and gain from social media. Companies

Hardware, Software… Webware?

In the evolution of the computer industry, we’ve had Hardware – the equipment necessary to run the applications. And we had Software, the solutions that utilized those resources to do the work that we could purchase and install from different media. Nowadays, you can download the software without the media. Two Decades of Hardware and Software Hardware has upgrades and replacements. I have honestly lost track of all the computers I’ve owned to date. I