SourceTrack: Dynamic Call Tracking for Your Enterprise

We work with many large companies and a continued challenge is always how to track how leads are getting to their business. While businesses and consumers research and find many companies online, they still pick up the phone when they wish to do business. Call Tracking has been around for quite a while, but for businesses with thousands of lead sources or keywords, it can get unmanageable. We actually developed some javascript for call tracking

Leverage Call Tracking for Campaign Measurement

Research by Google reveals that 80% of customers who visit a website regardless of whether from a computer, smart phone or tablet, would prefer a phone call rather than an email or online form as the next course of action. Similarly, 65% of smartphone users access the internet on a daily basis and 94% of them do so to research a product or service, but only 28% eventually go on to make a purchase through