We All Hate Spam and Cold-Calling… Until We Don’t

On May 15th, I received an unsolicited email (aka SPAM) from an agency in Atlanta telling me what an explainer video was. I knew what it was, we’ve written about explainer videos extensively and published quite a few of our own. I didn’t respond to the email.  A week later, I get another email with a similar note. A week later, another one. I don’t respond to either. Four emails that I didn’t respond to

The History of Email and Email Design

44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed colleague Jerry Burchfiel, the response was: Don’t tell anyone! This isn’t what we’re supposed to be working

11 Poor Email Practices to Avoid Unless You Want Angry Subscribers

Digital Third Coast worked with Reachmail to identify the most egregious behaviors and worst practices exhibited by email marketers. The infographic they designed links each behavior to a memorable pop culture character to help marketers remember and associate the poor behavior. They also included actionable advice on turning the poor behavior into a good one. Unfortunately, not everyone in charge of email marketing tools uses them correctly. It’s entirely possible you’re making one or more

Affiliate Marketing and CAN-SPAM Compliance

I watch many of my friends in the industry play very fast and loose with regulations, and I fear they’ll one day be in trouble. Ignorance is no excuse and since these are regulatory issues, the fine is sometimes less expensive than mounting a legal defense to it. Two of the main violations I see are: Not announcing that you have a financial relationship with the company – whether you’re the owner, an investor, or

Spamming Laws: A Comparison of US, UK, CA, DE, and AU

As the global economy becomes a reality, treaties are being signed that ensure that each country not only respects the laws of another – they may even be able to take punitive action against companies that violate those laws. One area of focus for any company that’s sending email internationally is understanding the nuances of each country as it refers to email and spam. If you’d like to monitor your inbox placement and reputation internationally,