The Top Social Media Mistakes of 2013

Rogue employees, scheduled tweets, hacked accounts, news hacking on tragic events, racially insensitivity, and hijacked hashtags… it’s been another exciting year for social media mistakes. The companies that suffered through these PR disasters were both large and small… but it’s important to add that every social media mistake is recoverable. I really don’t know of any particular incident that had lasting impact on the company so corporate marketers, although embarrassed, should not fear lasting repercussions.