How to Speed Up Your WordPress Site

We’ve written, to a great extent, the impact of speed on your users’ behavior. And, of course, if there’s an impact on user behavior, there’s an impact on search engine optimization. Most people don’t realize the number of factors involved in the simple process of typing in a web page and having that page load for you. Now that half of almost all site traffic is mobile, it’s also imperative to have lightweight, really fast

Business Buyers are Different!

Copywriter Bob Bly has provided a list of reasons why marketing to businesses is very different from consumers. I’ve written about intent in past posts, and I believe this is a great example. The intent of a business buyer is unique when compared to consumers: The business buyer wants to buy. The business buyer is sophisticated. The business buyer will read a lot of copy. A multi-step buying process. Multiple buying influences. Business products are