Martech Zone articles tagged speed:

  • Ecommerce and RetailHow To Leverage Consumer Buying Psychology in Ecommerce (Infographic)

    How To Leverage Consumer Buying Psychology in Ecommerce

    Online stores face a unique challenge in creating an engaging and persuasive environment that guides consumers through the buying process without the physical presence of sales staff or the tactile experience of products. The digital landscape demands a nuanced understanding of consumer psychology to convert casual browsers into loyal customers. By leveraging the critical stages of the buying process and…

  • Content Marketing
    Fastest WordPress Managed Hosting - Rocket.net

    WordPress Running Slow? Migrate to Rocket.net, the Fastest WordPress Managed Hosting

    WordPress, with its user-friendly interface and extensive plugin library, has been the go-to choice for website owners for over a decade. However, beneath its user-friendliness lies a set of challenges that need careful handling. Managing updates, ensuring backups, and preventing malware are just a few hurdles you might face. Additionally, the very infrastructure of a database-driven CMS like WordPress can…

  • Analytics & TestingUnbounce: Landing Page Builder and Optimization Using AI

    Unbounce: The Intelligent Builder for Increasing Your Campaign Landing Page Performance

    Even if your company has invested in a full, robust marketing stack, you’ll still benefit from a landing page solution. Marketing teams often face time constraints and the pressure to test, deliver, and optimize their marketing campaigns quickly… which is often counter to the effort required on a typical content publishing platform. Unbounce is an AI-powered landing page builder that…

  • Content MarketingRemove Resources In DNS Prefetch and DNS Preconnect in WordPress

    What is DNS Prefetch? DNS Preconnect? How To Remove Resources In WordPress You’re Not Using

    If you’ve been a consistent visitor to Martech Zone, you’ve likely seen a remarkable difference in WordPress‘ performance over the last year. I’ve been speeding up WordPress to improve my user experience (UX), and it’s also a critical ranking factor in organic search (SEO) – which dominates my overall traffic to the site. Simultaneously, I’ve been utilizing Ezoic to increase…

  • Sales and Marketing TrainingDigital Strategy Must-Haves This Year

    Top 3 Must-Haves for Your Digital Marketing in 2023

    The beginning of a new year always prompts conversations among digital marketers about the next big trend and what trends will be left behind. The digital landscape changes all the time, not just in January, and digital marketers have to keep up. While trends come and go, there are tools every marketer can utilize to be innovative, authentic, and effective.…

  • Search MarketingHow to improve on-page SEO

    How to Optimize Your On-Page SEO for Periods of High Customer Activity

    Whether you’re gearing up for Christmas, or are preparing for any other seasonal boost for sales, it’s essential that your website is ready to experience greater volumes of traffic and purchase intent. With this in mind, on-page optimization for your search engine optimization (SEO) has never been more important.  Although it’s crucial to note that SEO should never be regarded…

  • Marketing Tools
    DNS Management

    Why Should Your Company Pay for Managed DNS?

    While you manage the registration of a domain at a domain registrar, it’s not always a great idea to manage where and how your domain resolves all of its other DNS entries to resolve your email, subdomains, host, etc. Your domain registrars’ primary business is selling domains, not ensuring that your domain can resolve quickly, managed easily, and has redundancy…

  • Search Marketingsite speed business impact case studies

    How Your Site’s Speed Impacts Business Results [13 Case Studies]

    We’ve written quite a bit about the factors that impact your website’s ability to load quickly and shared how slower speeds hurt your business. I’m honestly surprised by the number of clients we consult with that spend enormous amounts of time and energy on content marketing and promotion strategies – all while loading them on a substandard host with a site…

  • Ecommerce and Retail
    ecommerce conversion rates

    15 Ways to Increase Your E-commerce Conversion Rate

    We’ve been working with a vitamin and supplement store online to help increase their search visibility and conversion rates. The engagement has taken quite a bit of time and resources, but the results are already beginning to show. The site needed rebranded and redesigned from the ground up. While it was a fully functional site before, it just didn’t have…

  • Content Marketing
    page site speed cdn caching

    Next Generation CDN Technology is About More than just Caching

    In today’s hyper-connected world, users don’t go online, they are constantly online, and marketing professionals require innovative technologies to deliver a quality customer experience. Because of this, many are already familiar with the classic services of a content delivery network (CDN), such as caching. For those who are not as familiar with CDNs, this is done by temporarily storing replicas…

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