The Basic Definitions of Online Marketing Terms

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology that’s floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the lingo you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your product to their own audience

Visual Website Optimizer: Increase Sales and Conversions

Visual Website Optimizer is an A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor and then see which version produces maximum conversion rate or sales. Visual Website Optimizer is also a flexible multivariate testing software (full factorial methodology) and has number of additional tools like behavioral targeting, heatmaps, usability testing, etc. A/B testing – Visually create different versions of your website with an

Create Tests Easily with Verify

While analyzing some real-time alerts today on marketing automation for our client, Right On Interactive, Marty Thompson came across a link to a testing site called Verify. It’s a very affordable testing site that has a ton of features and a very simple, intuitive interface for getting your designs, sites and layouts tested and capturing feedback. Here’s the Verify overview video: Verify has the following testing methodologies available: Click Test – See where users click

Dear Abusive Client

I’m sure everyone has one of these types of clients. I’ve really been blessed over the last decade that I’ve had clients who have really enjoyed working with me. I’ve seen how some companies treat their clients and I hate it. I’ve always aimed at a higher level of service. I’ve over-promised AND over-delivered. But, geesh… that one client… if I could only write them a letter… Dear Abusive Client, Back when you selected us