The Huge Statistics of Sports on Social Media

If there’s one thing we could learn from the current online firestorm with the NFL, the media, and sports fans, it’s the impact of social media on the sports industry. Nielsen reports that through the first six weeks of the NFL season, viewership of games is down 7.5% year over year. I have little doubt that this is largely due to the reactions and subsequent conversations amplifying the issue on social media. Open Facebook or Twitter on

What are the Most Engaging Content Categories Online and Mobile?

Content marketers may want to take note of the latest AddThis analysis of content engagement on desktops and mobile devices. The company’s Q3 analysis uncovered interesting trends and behaviors when it comes to the content consumers most engage in, where they engage, and the time of day they’re most likely to be viewing it. According to AddThis, the content categories that saw the most engagement on mobile were family and parenting with pregnancy related content

Social Media for Unsexy B2B Industries

In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out. If you work for a business-to-business (B2B) com­pany, chances are you have noticed that it’s not quite as fast