Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host
If you’ve ever wanted to create a podcast and bring guests on, you know how difficult it can be. I currently use Zoom to do this since they offer a multi-track option when recording… ensuring that I can edit each person’s track independently. It still requires that I import the audio tracks and mix them within Garageband, though. Today I was speaking to a colleague Paul Chaney and he shared a new tool with me,
Companies put out some incredible content via social media or other sites that would benefit their brand on their own site as well. However, developing a process where every Instagram photo or Facebook update requires published and updated on your corporate site just isn’t viable. A much better option is to publish a social feed on your site in either a panel or page of your website. Coding and integrating each resource can be difficult
I’m not sure when Heat designed this inforgraphic, but it’s so good that I had to share it. The reason why it’s good is because it’s an honest look and comparison of how marketing professionals utilize social media versus the average, non-marketing person. I don’t believe enough leaders in this industry paint an honest picture of social media usage. Many of them remind me of the get rick quick sheisters out there. We have to
We don’t speak to much about the music industry here on the marketing technology blog but its, perhaps, one of the greatest examples of changing customer behavior. We moved from music media to music devices… and now we’re moving from devices to streaming. I’ve pretty much abandoned iTunes altogether and now use Spotify for everything. Discovery happens through my social networks and via Spotify radio that combines like music tastes to feed me new tunes.