Startup Marketing
Martech Zone articles tagged startup marketing:
-
Sales and Marketing Training
Douglas KarrSep 3, 2023
Why Small Businesses and High-Growth Startups Should Delay Hiring Their First Marketing Employee and Partner With A Marketing as a Service (MaaS) Provider
As startups and small businesses scale and succeed, they face a pivotal decision: Should they hire an in-house marketing employee or partner with a traditional marketing agency? While having a dedicated staff member to spearhead awareness, lead generation, upsells, and retention might seem appealing, it often falls short of expectations. Partnering with an agency may provide some relief by building…
-
Marketing Tools
Douglas KarrMar 11, 2021
Software Review, Advice, Comparison, And Discovery Sites (50+ Resources)
Quite a few people wonder how I can find such a wide array of sales and marketing technology platforms and tools out there that they hadn’t heard of yet or that may even be beta. Aside from alerts I have set up, there are some great resources for finding tools. I was recently sharing my list with Matthew Gonzales, and he…
-
Marketing Infographics
Douglas KarrJun 15, 2015
Social Media for Startups: Launch, Distribution, Buzz and Bucks
We shared a pretty comprehensive list of 40+ sites to promote your startup that you should check out (and check off) as you plan the launch of your own startup. There is still a lot of buzz around using social media to get word out about your startup. And there continues to be some very entertaining and original ideas in…
-
Content Marketing
Douglas KarrJul 15, 2014
Pressfarm: Find Journalists to Write About Your Startup
At times, we have pre-revenue, pre-investment startups who ask us for marketing assistance and there’s really nothing we can do since they don’t have budget. We often provide them some advice which consists of incentivizing word-of-mouth marketing (aka referrals) or to take what little money they have and get a great public relations firm. Since content and inbound marketing requires…