Google Primer: Learn New Business and Digital Marketing Skills

Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mixed reality, big data, blockchain, bots, Internet of Things… yeesh. While that sounds terrifying, keep in mind that’s all to

How Startups Are Nailing Their Launch on Product Hunt

The launch process for a startup in any industry is universal: come up with a great idea, make a demo version of it to show off, attract some investors and then profit once you hit the market with a finished product. Of course, as industries have evolved, so have the tools. It’s every generation’s aim to uncover a new way to get startups into the public eye. Previous eras relied on door- to-door salesmen, mailings

Pressfarm: Find Journalists to Write About Your Startup

At times, we have pre-revenue, pre-investment startups who ask us for marketing assistance and there’s really nothing we can do since they don’t have budget. We often provide them some advice which consists of incentivizing word-of-mouth marketing (aka referrals) or to take what little money they have and get a great public relations firm. Since content and inbound marketing requires research, planning, testing and momentum – it takes too much time and requires to many

Aw, heck. I guess I’ll start a marketing business!

What do you get when you mix a high unemployment rate with a highly educated (some say over-educated) society?  Consultants, of course.  Lots of them.  After all, if you’ve been in corporate marketing for 25 years where you were fortunate enough to have your employer pay for you to become a “master of business administration” just before they stopped paying you altogether… who better to run a marketing firm! There’s a running joke in the

Indy is StartUp Friendly

Douglas Karr, was one of four judges who helped us select the winning team from Startup Indy.  In this interview he talks about why he was involved, and why it makes sense for tech firms to launch a startup here in Indianapolis. Douglas Karr on Judging at StartUp Weekend

While You Were Having Dinner and Watching TV, We Were Building Businesses

This weekend, 57 entrepreneur have been working on starting seven new business.  From software tools and social media to a portable laptop desk, the ideas are starting to come together. And if you are curious enough about how all this is going to turn out, and what the judges ( including Douglas Karr) think about the business ideas, join us for networking and final presentations on Sunday night: http://www.eventbrite.com/event/851407583