Content Marketing Adoption, Tactics and Results in 2014

We’ve published the State of Content Marketing from Eloqua, the Current State of 2014 Content Marketing, and 2014 Content Marketing Trends… are you beginning to see a theme this year? This infographic from Uberflip illustrates the current state of content marketing among B2B and B2C businesses. Which tactics do marketers currently prefer? Are they seeing the results that they expect? What does the future look like? Check it out! This infographic takes a bit of

The Current State of Content Marketing 2014

When I find an infographic like this one from LinkSmart, a content promotion platform, I always feel good about writing Corporate Blogging for Dummies and the timeless advice that it has provided companies. While the search engine chapter may be a bit out of date, the rest of the strategies are solid within the book. Corporate blogging is the lynchpin of any content marketing strategy and has grown exponentially year after year. We live in

The State of Content Marketing 2014

Have you wondered what other digital marketers are accomplishing when it comes to content marketing strategies, including blogging, production, sharing, and measurement? Along with LookBook HQ, Oracle Eloqua has illustrated how digital marketers are responding to the demands of content strategies in this infographic. We sought to benchmark content marketing with specific insight into earned, owned, and paid media strategies— what policies marketers are following—as well as how content is mapped along the buyer journey,