Duplicate Content Penalty: The Myth, The Reality, and My Advice

For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or that is appreciably similar. Mostly, this is not deceptive in origin.  Google, Avoid Duplicate

Content is Temporary, Trust and Integrity are Lasting

The last few weeks I was out of town and didn’t get to dedicate as much time to writing content as I normally would. Rather than throw some half-ass posts out, I knew that it was a holiday season for many of my readers as well and I simply chose not to write daily. After a decade of writing, that’s the kind of thing that drives me crazy – writing is simply a part of

I Hate Bloggards

Seth has a post on his site that reminded me to write this. I love blogging. But I hate bloggards. It’s a new term that I’ve penned for bloggers who are simply too lazy to blog – but would rather simply regurgitate another blog, sometimes word for word. It’s lazy and it’s pretty much stealing since hits may make only it to their page rather than the original blogger. Now, if you have an opposing