The Psychology and ROI of Color

Reading Time: 2 minutes I’m a sucker for a color infographic… we’ve already published how genders interpret colors, color, emotion and branding and whether or not colors impact buying behavior. This infographic details the psychology and even the return on investment a company might attain by focusing on the colors they’re utilizing throughout their user experience. Emotions evoked by color are based more on personal experiences than on what we’re told they’re meant to represent. The color red might

The Science of Visual Marketing

Reading Time: < 1 minute This month we’ve had 2 photoshoots with clients, a drone video, and a thought leadership video… all to customize our clients’ sites and content. Every time we swap out stock footage and video on customers’ sites and replace it with photos of their company, their staff, and their customers… it transforms the site, and engagement and conversions increase. It’s one of those subtle things that we don’t necessarily identify when we see a site, but