Stories are everywhere and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to emotionally connect with me online. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories. Most people aren’t seeking stories. Gasp! I know I’m going to upset the content professionals
Since the beginning of modern marketing, brands have understood that forming a connection with end users is the core to a successful marketing strategy – creating something that stirs emotion or provides an experience often has the most lasting impression. With marketers increasingly turning to digital and mobile tactics, the ability to connect with end users in an immersive way has diminished. However, the promise of virtual reality (VR) as an immersive experience is on
A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how very new the idea of micro-moments is in the digital marketing world. Think with Google leads the charge on researching the ways smartphone technology revolutionizes
When Mari Smith says she loves a tool for marketing on Facebook, it means it’s worth looking into. And that’s just what I did. Adobe Spark is a free integrated web and mobile solution for creating and sharing impactful visual stories. Once you login using your Adobe ID or social login, you can start a new project or access previous projects you’ve already started or completed. You can also visit the #sparkmade gallery for inspiration!
Content marketing is an over-used, under analyzed, ethereal KPI buzzword phrase in marketing which has gone to its logical conclusion, business owners blogging about uninteresting topics in order to connect or to keep their website fresh. Content is Not a Means to an End Years ago Google loved to rank larger websites with more content. This lead to bloggers, affiliates, and business owners churning out mediocre content ad nauseam, with the expected promise of future
While the buzzword visual storytelling might be new, the idea of visual marketing is not. 65% of the general population are visual learners, and it’s no secret that images, graphics and photos are some of the most liked content across social networks. Marketers are taken visual marketing a step further by developing and honing the concept of visual storytelling where we are using imagery to tell a story. Why Does Visual Storytelling Work? Science tells
As much as WordPress owns the content management system market, it still requires a solid infrastructure, ongoing maintenance, and a great development team to build a theme or plugin that makes it work for you. I’m not trying to downplay it’s incredible flexibility, but the chances of a business user signing up and building a beautiful website is going to take some work. As well, the paradigm of the website that is composed of a
Storytelling is all the rage right now in the content marketing world. It was also the subject of discussion at Content Marketing World 2014 where Kevin Spacey did the keynote… on storytelling. Mr. Spacey walked through the three elements of great storytelling. I’ve added my own remarks here – you can watch the video of his keynote (which was carefully edited to cut out quite a collection of expletives). Conflict – Your business may not