Strategic Meetings

Martech Zone articles tagged strategic meetings:

  • Analytics & TestingKey Event Marketing Metrics

    Key Event Metrics Every Executive Should Track

    An experienced marketer understands the benefits that come from events. Specifically, in the B2B space, events generate more leads than other marketing initiatives. Unfortunately, most leads do not turn into sales, leaving a challenge for marketers to uncover additional KPIs to prove the value of investing in future events. Rather than focussing entirely on leads, marketers need to consider the…

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