Digital Transformation and the Importance of Integrating a Strategic Vision

Reading Time: 4 minutes One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have been responding to customers with more convenient digital services. For example, wholesalers and B2B companies

Is Your Organization Ready to Utilize Big Data?

Reading Time: 3 minutes Big Data is more aspiration than reality for most marketing organizations. Broad consensus on the strategic value of Big Data gives way to the myriad of nuts-and-bolts technical issues necessary to structure a data ecosystem and bring crisp data-driven insights to life in personalized communications. You can assess an organization’s readiness to leverage Big Data by analyzing an organization’s capabilities across seven key areas: Strategic Vision is the acceptance of Big Data as a critical