Martech Zone articles tagged strategy:

  • Sales and Marketing TrainingMarketing by Consensus

    From Harmony to Innovation: The Surprising Impact of Consensus in Marketing

    Tomorrow, I’m meeting with my leadership team to reach a consensus on our next campaign strategy focused on attendees at a national retail marketing event. I would have groaned early in my career if I was asked to facilitate such a meeting. As a young, spirited, and talented individual, I wanted to be provided the freedom and accountability to make…

  • Sales and Marketing TrainingWhat is Change Management?

    What is Change Management?

    Technological advancements, shifting customer demands, and fluctuating economic conditions are the norm rather than the exception in business. The ability to adapt and evolve has become a critical determinant of success. Change management has emerged as a necessity in this context, serving as the linchpin enabling organizations to navigate these tumultuous waters with agility and resilience. As technologies evolve at…

  • Content MarketingWeb Design Process

    Blueprint to Success: Crafting the Ultimate Web Design Process

    Designing a website is a complex process that involves several stages, each critical to ensuring the final product meets the desired objectives. A comprehensive web design process typically encompasses the following phases: Strategy, Planning, Design, Development, Launch, and Maintenance. Below is a detailed look at each stage, along with additional vital insights that might not be immediately apparent. Step 1:…

  • Sales and Marketing TrainingHow to Write A Marketing Plan

    How To Write Your Marketing Plan for 2024

    In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research To prepare for writing a marketing plan, incorporating the Agile Marketing Journey is essential. This journey consists of five stages:…

  • Sales EnablementSales enablement tips and technology

    Sales Enablement Tips and Technology

    The intertwining of marketing and sales funnels is reshaping how we approach business, especially in sales. The concept of sales enablement, which bridges the gap between marketing and sales while generating revenue, has become crucial. It’s vital to align these initiatives for the success of both departments. What is Sales Enablement? Sales enablement refers to the strategic use of technology…

  • Sales and Marketing TrainingInbound vs outbound B2B Marketing guide

    Inbound vs. Outbound Marketing in B2B: How to Make the Best Out of Both

    Why do so many B2B companies kick off with outbound marketing? The answer’s pretty straightforward: quick results without blowing the budget. However, as businesses evolve, mixing in some inbound tactics seems to be the secret sauce for steady growth. In the ever-evolving world of B2B, I’ve found that it’s not about choosing between inbound and outbound. It’s about merging the…

  • Social Media & Influencer Marketing
    Event Promotion Checklist for Social Media

    Checklist: How and When To Effectively Promote Your Event on Social Media

    Planning and executing a successful event promotion on social media requires careful strategy and execution. To ensure your event reaches its full potential, here’s an in-depth guide incorporating previous discussions and additional strategies to help you maximize your social media efforts. Analyze Your Target Group: Before diving into promotional tactics, it’s crucial to understand your target audience. Conduct thorough research…

  • CRM and Data PlatformsHow to reduce data storage and retention costs

    10 Ways That Companies Are Reducing Data Storage and Retention Costs

    We’re assisting a company in backing up and migrating their Universal Analytics data. If there was ever a great example of the cost of data, this is it. Analytics captures data non-stop and is presented by hour, day, week, month, and year. If we wish to make all the data accessible, the client can spend tens of thousands of dollars…

  • Social Media & Influencer MarketingInternal Communication Strategy

    Why Your Marketing Department Needs To Invest In An Internal Communication Strategy

    Every week, our company gets together for a company call where we discuss each client and the work that we’re getting done. It’s a critical meeting… we often identify sales opportunities to upsell clients, we identify fantastic work that we should be promoting with our marketing, and we educate one another on solutions, tactics, and strategies to get the job…

  • Content MarketingSocial Media Marketing Strategy Checklist

    Validate Your Social Media Strategy Against this 8-Point Checklist

    Most companies who come to us for social media marketing (SMM) look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing your people and brand’s authority online. If…

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