One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have been responding to customers with more convenient digital services. For example, wholesalers and B2B companies
Workable Strategies for Omni-Channel Communication
A brief explanation of what Omni-channel communication is and specific features and strategies within it for marketing teams to increase their customers’ loyalty and value.
Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing
This week has been quite exciting as I’ve been working with some enterprise consultants from Salesforce and another company to see how I can improve strategy sessions for their customers. A huge gap in our industry right now is that companies often have the budget and resources, sometimes have the tools, but often lack the strategy to kick off an appropriate execution plan. One application that they take on the road to virtually every customer
Validate Your Social Media Strategy Against this 8-Point Checklist
Most of the companies who come to us for social media assistance look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing the authority your people and brand have online. If you limit yourself to just publishing and expecting a sale here and
The Agile Marketing Journey
With a decade of helping companies grow their businesses online, we’ve solidified the processes that ensure success. More often than not, we find that companies struggle with their digital marketing because they attempt to jump directly into execution rather than taking the necessary steps. Digital Marketing Transformation Marketing transformation is synonymous with digital transformation. In a Data Study from PointSource – Executing Digital Transformation – data collected from 300 decision-makers in Marketing, IT, and Operations points
The Art and Science of Content Marketing
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really pulls together what performs best and it’s a great example of… a combination of art
More Data, More Challenges
Big Data. I’m not sure about you folks but most of our clients are drowning in it. While the piles of data continue to accumulate, we typically find that most our clients aren’t handling some of the fundamental marketing strategies necessary to acquire, retain and improve customer value. Not only that, they struggle with a huge disconnect between IT and marketing. Just yesterday, I had to speak to one of our clients’ IT team to
The Cost of Too Much Data
Every day, 2.5 quintillion bytes of data are created by sales and marketing organizations. Although storing mountains of data in hopes of uncovering actionable insights might seem like an effective use of businesses’ time and money, the costs associated may surprise you. A recent infographic created by Lattice Engines reveals that 88% of marketing teams are missing out on business opportunities due to inadequate information. Of those surveyed, 24.5% felt challenged by the data and the