Reading Time: 4 minutes One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have been responding to customers with more convenient digital services. For example, wholesalers and B2B companies
Workable Strategies for Omni-Channel Communication
Reading Time: 5 minutes A brief explanation of what Omni-channel communication is and specific features and strategies within it for marketing teams to increase their customers’ loyalty and value.
Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing
Reading Time: 3 minutes This week has been quite exciting as I’ve been working with some enterprise consultants from Salesforce and another company to see how I can improve strategy sessions for their customers. A huge gap in our industry right now is that companies often have the budget and resources, sometimes have the tools, but often lack the strategy to kick off an appropriate execution plan. One application that they take on the road to virtually every customer
Validate Your Social Media Strategy Against this 8-Point Checklist
Reading Time: 2 minutes Most of the companies who come to us for social media assistance look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing the authority your people and brand have online. If you limit yourself to just publishing and expecting a sale here and
The Agile Marketing Journey
Reading Time: 4 minutes With a decade of helping companies grow their businesses online, we’ve solidified the processes that ensure success. More often than not, we find that companies struggle with their digital marketing because they attempt to jump directly into execution rather than taking the necessary steps. Digital Marketing Transformation Marketing transformation is synonymous with digital transformation. In a Data Study from PointSource – Executing Digital Transformation – data collected from 300 decision-makers in Marketing, IT, and Operations points