Deliverability, , Marketing Tools

Verify Your Email Marketing Lists Online: Why, How, and Where

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block clients. It’s not as simple as double opt-in in the industry. Sites like ours work with partners on shared campaigns

Read More...

Search Marketing

Technology: Easy Target, Not Always the Solution

Today’s business environment is tough and unforgiving. And it is getting more so. At least half of the visionary companies extolled in Jim Collins’ classic book Built to Last have slipped in performance and reputation in the decade since it was first published. One of the contributing factors I have observed is that few of the tough problems we face today are one dimensional – what appears to be a technology problem is seldom that simple. Your problem may manifest itself in the technology arena, but most often I find that there are people and

Read More...

Technology

The Mashup

This week I’m in attendance at the first annual Mashup Camp in Mountain View, CA. The definition of a mashup as per Wikipedia is ‘a website or web application that combines content from more than one source’. To me, this simply means an integrated web application. In the last year or so, I’ve built several ‘Mashups’ or been involved in several Mashups. Coming to the first Camp, though, has been an incredible experience. Meeting with developers big and small as well as the companies who are driving the technology has been fantastic. Though I am

Read More...