Structured Data
Martech Zone articles tagged structured data:
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CRM and Data Platforms
How To Merge Purge Large Databases
An average enterprise uses 464 custom applications to digitize its business processes. But when it comes to generating useful insights, the data residing at disparate sources must be combined and merged together. Depending on the number of sources involved and the structure of data stored in these databases, this can be quite a complex task. For this reason, it is…
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CRM and Data Platforms
Why Data Cleansing Is Critical and How You Can Implement Data Cleanliness Processes and Solutions
Poor data quality is a rising concern for many business leaders as they fail to meet their targeted goals. The team of data analysts – that is supposed to produce reliable data insights – spend 80% of their time cleaning and preparing data, and only 20% of the time is left to do the actual analysis. This has a huge…