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  • Advertising Technology
    Social Media Advertising History Infographic

    Infographic: Brief History of Social Media Advertising

    While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered without promotion. Social media advertising is a market that did not exist just a decade ago but generated $11 billion in revenue by 2017. This was up from just $6.1 billion in 2013. Social advertisements offer…

  • Content Marketingstorytelling with images

    The Dramatic Impact of Online Visual Storytelling

    There’s a reason why we use so much imagery here at Martech Zone… it works. While the textual content is the focus, the imagery balances the pages and provides a means for readers to get an instant impression of what is to come. Imagery is an understated strategy when it comes to developing your content. If you haven’t already –…

  • Content Marketinggetamac2

    Great Brands Evolve Over Time

    I love the Mac ads. Most people do, because they?re funny, without being offensive.  They don’t bore us with product details, but in 30 seconds or less, resonate with their audience, because they get ?right to the pain?. As you watch them, it is easy to assume that Mac and Apple in general have always had great advertising.  But a quick look…

  • Search Marketing

    Newspapers Still Misjudge Their Value

    It’s been a while since I ranted about newspapers. Since I came from the industry, it’s still in my blood and will probably always be. The first newspaper I ever worked for is up for sale, and the local newspaper here is gasping its last breath. Like many, I don’t read the newspaper anymore, unless I see a recommended article…

  • Content Marketing

    Fishing in a Million Lakes

    The other day I was having lunch with a group of people who primarily worked in advertising agencies, pr and marketing firms.  Douglas Karr, founder of the Martech Zone, was speaking to the group about social media and its’ uses as a marketing tool.  One of the things he said really struck a cord with me.   I am going to…

  • Marketing & Sales Videos

    WordPress: Manage Ads with Ad-minister

    Each time I would test some ads on my site, I always had to reach into the theme designer and edit the core them code… something that gets me a little nervous. I’ve tested quite a few ad plugins for my WordPress blog, but none of them were robust enough. This week I finally found what I needed with a…

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