Tailwind CSS: A Utility-First CSS Framework and API for Rapid, Responsive Design

While I’m deep into tech on a daily basis, I don’t get as much time as I’d like to share the complex integrations and automation that my company implements for customers. As well, I don’t have a lot of discovery time. Most of the technology I write about are companies that seek out Martech Zone covering them, but every once in a while – especially via Twitter – I see some buzz around a new

The Factors That Impact How Quickly Your Page Loads On Your Website

We were meeting with a perspective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search engines are demanding ultra fast pages that have great supporting text. This means valuable bytes are being spent on text, not images.

Reduce Your CSS File Size by 20% or More

Once a site is developed, it’s pretty typical for the cascading style sheet (CSS) file to grow as you continue to customize your site over time. Even when your designer first loads the CSS, it may have all kinds of extra comments and formatting that are bloating it. Reducing attached files like CSS and JavaScript can help reduce load times when a visitor arrives at your site. Reducing the file isn’t easy… but, as usual,