Privy: Grow Your Online Store Sales With This Complete Ecommerce Marketing Platform

Having a well-optimized and automated marketing platform is a critical element of every e-commerce site. There are 6 essential actions that any e-commerce marketing strategy must deploy with respect to messaging: Grow Your List – Adding a welcome discount, spin-to-wins, fly-outs, and exit-intent campaigns to grow your lists and provide a compelling offer are critical to growing your contacts. Campaigns – Sending welcome emails, ongoing newsletters, seasonal offers, and broadcast texts to promote offers and

How Email Marketers Are Using Predictive Analytics To Improve Their Ecommerce Results

The emergence of predictive analytics in email marketing has become popular, especially in the ecommerce industry. Utilizing predictive marketing technologies has the capability to improve targeting, timing, and ultimately convert more business via email. This technology is playing a key role in identifying what products your customers are likely to purchase, when they’re likely to make a purchase, and the personalized content that will drive the activity.  What is Predictive Marketing? Predictive marketing is a strategy

Email Acquisition Exchange with ividence

Email continues to be a dominating force in the online marketing industry. While technology has infused itself into virtually every other aspect of online marketing, email seems to be the one that has barely moved in two decades. Recent advances in affordable marketing automation are exciting, but acquisition, permission and SPAM still lead the challenges of the industry. Building great content and a relevant email is the easy part… the most difficult part is still