Subscriber Management

Martech Zone articles tagged subscriber management:

  • Analytics & Testing
    How to choose an email service provider (ESP)

    How to Choose an Email Service Provider (ESP)

    This week, I met with a company that was considering leaving its email service provider (ESP) and building its email system internally. I would have said no if you asked me a decade ago if that were a good idea. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing.…

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