100 Years Later: The Kingdom of the Subscriber

This is an advertisement from May 1916 edition of Popular Mechanics from AT&T speaking to potential telephone subscribers. I often wonder how difficult it was to overcome the fear and trepidation such technology must have caused at the time. I also wonder how it compares to social media adoption and the Internet today. History almost always repeats itself. Telephones, like the Internet, significantly changed lives. In 1926, the Knights of Columbus Adult Education Committee even

4 Strategies to Convert New Visitors into Returning Ones

We’ve got an enormous problem in the content industry. Practically every single resource that I read on content marketing is related to acquiring new visitors, reaching new target audiences, and investing in emerging media channels. Those are all acquisition strategies. Acquisition is the slowest, most difficult, and costly means of increasing revenue regardless of any industry or product type. Why is this fact lost on content marketing strategies? according to Marketing Metrics according to Bain

The Playbook for B2B Online Marketing

This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert

The Battle for the Inbox

On average, subscribers receive 416 commercial email messages per month… that’s a lot of emails for the average person. More people read emails that deal with their finances and travel than any other category… and it’s important to note that subscribers aren’t simply subscribing to your email – they’re also subscribing to your competitor. Ensuring your email is designed well and responsive to mobile devices are an absolute minimum. Having a compelling email that’s of

Does Animation in Emails Really Work?

You have 30 seconds to capture your readers’ attention once they click on your email. This is definitely a small window. If you’re like me, then you might think that animation is a bit risky to use with email marketing, but you want to attract your recipients’ attention. So, what do you do? However, after going through our email marketing sponsor’s trend alert, this could be a wonderful tool for email marketers if incorporated effectively. Not only

Time to Spring Clean that Email Marketing Program

It’s that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I’ve already done a deep clean of my humble abode. It’s not a bad idea to translate cleanliness to your email marketing program. Here are some spring cleaning tips: Scrub! Take the time to scrub your lists really well. Find