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Martech Zone articles tagged subscription page:
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CRM and Data Platforms
Douglas KarrSep 29, 2020
Email Preference Center and Unsubscribe Pages: Using Roles vs. Publications
For the last year, we’ve been working with a national firm on a complex Salesforce and Marketing Cloud migration and implementation. Early on in our discovery, we pointed out some key issues with respect to their preferences – which were very operations-based. When the company designed a campaign, they would create a list of recipients outside their email marketing platform,…
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Email Marketing & Automation
Douglas KarrDec 6, 2017
6 Best Practices You Should Follow When Optimizing Your Email Unsubscribe Page
We’ve shared statistics on why people unsubscribe from your marketing emails or newsletters. Some may not even be your fault, as subscribers are inundated with so many emails that they need relief. Here are some key statistics: 53% of consumers reported getting too many emails from retailers. 45% unsubscribe because the emails aren’t mobile-friendly. 40% won’t unsubscribe if given the…