Mastering Freemium Conversion Means Getting Serious About Product Analytics

Whether you’re talking Rollercoaster Tycoon or Dropbox, freemium offerings continue to be a common way to attract new users to consumer and enterprise software products alike. Once onboarded to the free platform, some users will eventually convert to paid plans, while many more will stay in the free tier, content with whichever features they can access. Research on the topics of freemium conversion and customer retention is plentiful, and companies are continually challenged to make even incremental improvements in

Zuora: Automate Your Recurring Billing and Subscription Operations

Application development companies spend a ton of time developing their platforms but often miss out on one of the most critical elements needed for success – subscription management. And it’s not a simple problem. Between payment gateways, returns, credits, discounts, demo periods, packages, internationalization, taxation… recurring billing can be a nightmare. As with just about anything, there’s a platform for that. Zuora. Zuora recurring billing and subscription Management automates your process, whether it’s recurring, by usage, prorated, or