The Psychology and ROI of Color

I’m a sucker for a color infographic… we’ve already published how genders interpret colors, color, emotion and branding and whether or not colors impact buying behavior. This infographic details the psychology and even the return on investment a company might attain by focusing on the colors they’re utilizing throughout their user experience. Emotions evoked by color are based more on personal experiences than on what we’re told they’re meant to represent. The color red might

16 Steps to Compelling Content Creation

Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO. I like the advice here because it goes beyond the actual media and points to other elements that make consuming the content easier as well. The 16 Steps to Compelling Content Creation: Think like a journalist. Get inspiration from your network. Try short, concise content. Use industry news. Keep it conversational. Don’t

Failure: The Secret to Success

When you get a chance, pick up a copy of Failure: The Secret to Success by friend Robby Slaughter. Robby has put together a great guide on failing successfully so that you can learn and grow from your failure. I can’t do the book justice – there are incredible anecdotes from some of the greatest leaders in industry. However, I would like to share some of the failure quotes from the book to inspire you:

Sharing My Failures (and Successes?)

Hat tip to McGee’s Musings where I found the failure video. Thanks for inspiring this post! Rarely do I meet a successful person that hasn’t had some disastrous failures behind them. Over the years, I’ve learned to measure my success differently than most. I’m successful because I’ve got 2 fantastic children who I’m incredibly proud of and who are already showing potential well beyond my achievements at half my age. Looking back at my life,