Success
Martech Zone articles tagged success:
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Sales Enablement
The Pros and Cons of Outsourcing B2B Lead Generation and Appointment Scheduling
Generating quality leads and scheduling appointments play a pivotal role in the success of B2B organizations. Many companies outsource these tasks to third-party providers to leverage specialized expertise, save time and resources, and improve efficiency. However, like any business decision, outsourcing B2B lead generation (leadgen) and appointment scheduling has advantages and disadvantages. In this article, we will explore the reasons…
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Content Marketing
The Psychological Impact Of Color On Emotion, Attitude, and Behavior
I’m a sucker for color theory. We’ve already published how genders interpret colors and how colors impact buying behavior. If you want to learn more about how our eyes actually detect and interpret color, don’t miss reading Why Our Eyes Need Complementary Color Palette Schemes. This infographic details the psychology and even the return on investment a company might attain…
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Marketing Books
Failure: The Secret to Success
When you get a chance, pick up a copy of Failure: The Secret to Success by friend Robby Slaughter. Robby has put together a great guide on failing successfully so that you can learn and grow from your failure. I can’t do the book justice – there are incredible anecdotes from some of the greatest leaders in industry. However, I…
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Marketing Books
Outliers: The Story of Success
As I was waiting for my flight yesterday, I remembered the two things I forgot – my sport jacket and one of the books in my to-be-read pile. Luckily, the store by my gate had a reasonable book selection, and Outliers: The Story to Success, by Malcolm Gladwell, was there. I’ve been a huge fan of Malcolm Gladwell – both…