Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life

Customers will leave after a single bad experience with your company, which means customer experience (CX) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an amazing and effortless experience, your customers will move on to your competition. Our study, based on a survey of 1,600 global sales and marketing professionals worldwide, underscores the impact of CX on customer churn. With customers leaving in droves –

How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation

The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management (CRM) systems.  This was the case with Kelly-Moore Paints. Shrugging off its existing CRM provider, the paint company made the move to SugarCRM. Today, Kelly-Moore Paints applies Sugar’s scalable, out-of-the-box, AI-driven CRM platform for sales and marketing automation, fueling innovation and business transformation. Kelly-Moore Paints is one of the largest employee-owned paint companies in the U.S. and is a

Pipedrive: Visibility Into Your Sales Pipeline

Our business is a bit unique in that we’re a specialty agency that works with a select few clients. However, with this publication along with our overall social presence produces a lot of leads. So many leads, in fact, that we often don’t have the time and resources to filter and prequalify each of those leads to identify that leads that are perfect for our business. We know that we’ve missed some great opportunities. As

How Your Business Can Turn Unknown Website Visitors into Leads

For the last year, we have tested a variety of solutions for our B2B clients to accurately identify website visitors. People are visiting your site every day – customers, leads, competitors, and even media – but typical analytics doesn’t provide insight into those businesses. Each time someone visits your website, their location can be identified by their IP address. That IP address can be collected by third party solutions, identification appended, and the information forwarded