Search engine optimization (SEO) is an endless battle. On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable and personalized web. Some of the best ways to optimize your search ranking include increasing the number of individual pages and
In 2016, intelligent segmentation will play a leading role in marketer’s plans. They need to know among their audience of customers and prospects who are the most engaged and influential. Armed with this information, they can deliver targeted and relevant messages to this group which will boost sales, retention, and overall loyalty. One technology tool that is now available for insightful segmentation is the Audience Segmentation feature from SumAll, a provider of connected data analytics.
Getting your brand visibility in the news feeds of your target audience is the ultimate achievement for social marketers. This is one of the most important, and often elusive, goals in a brand’s social strategy. It can be especially difficult on Facebook, a platform that has an elaborate and constantly evolving algorithm designed to serve audiences the most relevant content. EdgeRank was the name given to Facebook’s news feed algorithm years ago and even though