The Huge Statistics of Sports on Social Media

If there’s one thing we could learn from the current online firestorm with the NFL, the media, and sports fans, it’s the impact of social media on the sports industry. Nielsen reports that through the first six weeks of the NFL season, viewership of games is down 7.5% year over year. I have little doubt that this is largely due to the reactions and subsequent conversations amplifying the issue on social media. Open Facebook or Twitter on

Television’s Dynamic Evolution Continues

As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week. Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results. In a recent MarketShare study that analyzed advertising performance across industry and media outlets like

The Data Points to a Surprise Super Bowl Commercial Winner

The most effective Super Bowl commercials may not be the ones you think. While our ability to collect data is growing, our ability to understand data is still catching up. At Perscio, our team of data scientists did a deeper analysis of Twitter activity during the Super Bowl and found that the most popular commercials aren’t necessarily the ones getting the best results. Also, at the end of this article is an interactive view of

Dropping the Super Bowl for Digital Media

More and more businesses are embracing technology when it comes to their marketing strategies. When Pepsi pulled out of the Super Bowl, traditional journalists called it a gamble. Not advertising in the Super Bowl is a gamble? Really? A Super Bowl advertisement costs $3 million dollars per 30 seconds. Pepsi planned two 30 secoond ads and a 60 second ad… that’s $12 million. And the price went up over 10% between 2008 and 2009. Let’s

Did a Search Engine Strategy Bring the 2012 Super Bowl to Indianapolis?

No, but we’d like to think that it did have some influence. We know that our efforts, at minimum, had a successful impact in the search engine results. At the time of announcement, The Our 2012 Super Bowl site wasn’t on any SERP – but by the announcement, we were the only city that had a site in the search engine results. It may have been lofty, but one of the goals that Pat Coyle

Our 2012 Super Bowl, Version 2!

Progress continues! Pat Coyle and I have been working with the great talent (Tim and Curtis) over at Innovative on enhancing the website dedicated to the bid for the 2012 Super Bowl here in Indianapolis. The Super Bowl Committee is being led by Mark Miles, President of the Central Indiana Corporate Partnership. Mark is doing an exceptional job already, readily adopting web technologies to inform and enlist the support of the community. This ‘version’ of